Plan Your Project with Your Software

The application prepared on the occasion of the premiere of the new drug allowed to quickly spread the knowledge about its operation among medicine doctors.

The application allows you to travel through the body along the path taken by the drug supporting the treatment of melanoma.

The journey begins with bringing the user closer to a special vehicle (zoomed out to the size of pill), which is inserted into the mouth together with a medicine tablet. Throughout the journey, the crazy scientist explains each stage of the journey using the messenger on a virtual tablet.

The drug pill together with the vehicle are swallowed and slide down the esophagus, providing a sensation similar to riding a roller coaster. It passes through the stomach into the intestines. There, the viewer learns how microvilli work. It gets reduced again and absorbed into the bloodstream along with the drug. In the bloodstream, it travels around moving blood cells, leukocytes and proteins, learning how these proteins are made and how the drug works.

All educational content is explained with virtual 3D models that can be downloaded and viewed from all sides. During the narration, the discussed processes are visualized by animating virtual models with which the user can interact.

This way of communicating content strengthens understanding and remembering. The viewer not only listens and looks, but can also actively participate in the performance, experiences strong emotions, the whole takes place in a very engaging environment, and the person is cut off from external distractors , completely immersed in VR, focused only on the show.

The application explains how the drug works in an accessible and incredibly attractive way. Presented at conferences and meetings of medical doctors, it attracts a large audience who recommends the presentation to other participants using word-of-mouth marketing.